You have tried various tactics to reach out to your customers, but with such high competition in digital marketing, it is extremely hard to crunch extraordinary numbers. You might have pressure from the higher management to increase the margins; therefore, influencer marketing is one of the best ways to do it. But not just any influencer. You want to get the best to expand your reach.
Maybe you’re new to the whole influencer thing or have been trying to connect with them but haven’t had much luck. Try out these great tips:
1. Seek Out the Right People
This one seems like a no-brainer, but it’s important to ensure you’re targeting the right influencers for your brand. There’s no point in trying to connect with an influencer who has zero interest in what you do or who has an entirely different target audience than you do.
For example, you will not want to approach a tech influencer to promote hooded blankets. The right person for this will be a lifestyle influencer. Do your research beforehand to be strategic about who you reach out to.
2. Focus an Quality Over Quantity
When it comes to building relationships, it’s more important to focus on quality rather than quantity.
It might be tempting to try to connect with as many influencers as possible in the hopes that one of them will bite, but this approach is often less effective than taking the time to build deeper relationships with a smaller group of people.
3. Don’t Be Pushy
Nobody likes feeling like they’re being sold to, so don’t make the mistake of being too pushy when you reach out to influencers. Instead, focus on how you can add value to their life or business.
What can you do for them? How can you make their life easier? If you can find a way to be genuinely helpful, they’ll be much more likely to want to work with you.
4. Keep it Real
In today’s social media-driven world, putting up a false facade and creating an unrealistic persona online is easy. But when it comes to building relationships with influencers, it’s important to keep it real.
Be genuine, authentic, and transparent; influencers will be more likely to want to work with you in the long run.
5. Allow Influencers Creative Freedom
When working with influencers, it’s important to give them creative freedom. As a brand, you might have a certain idea in mind for how you want things to turn out, but it’s important to remember that the influencers are the ones who know their audience best.
Let them put their own spin on things, and you’ll likely end up with content that resonates with their followers.
Besides that, allowing the influencer creative freedom makes them want to work with you. This helps you maintain a good relationship with them.
6. Openly Talk About Expectations
When working with influencers, it’s important to be clear about what you expect from them. What are your goals for the campaign? What do you want the final product to look like? What are the deadlines? Who is going to craft the material?
This is important, especially if you provide the designs, as you should know all about copyrights to avoid controversies.
Influencers appreciate transparency and will be more likely to meet your expectations if they know what they are upfront. This will help them work well-directed, ultimately creating a good relationship.
7. Show Them That You Care About Their Interests
One of the most fundamental ways to connect and keep a healthy relationship is to care for what the other person cares about. You don’t actually have to develop an interest in their interests, but you can show it by:
- Following their blog or social media account.
- Commenting on their blog posts or social media updates.
- Sharing their content with your followers.
- Offering to help them out with a project they’re working on.
- Connecting them with other people in your network who might be able to help them out.
8. Follow Up
Once you finally connect with an influencer, don’t just forget about them. Follow up after your initial meeting or conversation so you can keep the relationship going. Send them an email or call—whatever you do, don’t vanish into thin air after contacting them.
If they never hear from you again, they’ll probably assume you weren’t that interested in working with them after all—and they probably won’t bother trying to reach out again in the future.
Influencers can be a great way to amplify your brand and reach a wider audience—but only if you take the time to build real, authentic relationships with them.
These tips will help get you started on the right foot so you can start reaping the benefits of working with influencers instead of just chasing after them endlessly without ever making any real progress.