A memorable logo is important for the success of a business! We want our readers to understand that if you are planning on starting a new business, then the essential part of the business or the brand is its logo.
Logo making is not that easy as it looks, but this factor does not affect its importance. In this three-minute essay, we are going to tell you the top six principles that you have to consider while making a logo for your business.
So, without dragging the introductions, let us quickly move towards the basic principles of logo designing!
1. Keep the design simple
Now the first thing that should be understood by you is that a logo should be very simple in terms of presentations. The basic requirement in a logo and the greatest quality of it is that it should be made with a basic concept. The best logos are the ones that are made with simplicity and are understandable to the viewers. A logo is the soul of your brand and a good logo explaining your services to clients. If you are making the logo complicated and overly designed, then it will simply confuse the audience. You should carefully choose the shape, the size and the colours in a logo for your business!
A simple design does not need any kind of explanation, whereas complex logos with high colours and fonts are a huge distraction. There are many logo tools on the web that can help you make simple logos, the best free logo maker website, better known as SmallSeoTools!
2. Use colours that suit your brand
One of the important things about your logo is its colour scheme. With the help of the properly coloured logos, you can attract 60% more customers towards your brand whereas if you are using the wrong colour schemes that don’t match your brand and business, then it can also result in a decline in the same proportion. Colours have an amazing effect on our emotions, and if you use the right ones, then it can trigger and attract clients towards your brand. Colours also provide a very intelligent and friendly effect to your logo!
3. Make your logo scalable and versatile
A logo should always be made in a very versatile way. Let us first tell you that the logo maker tool by smallseotools is very famous for making tools that are scalable. A logo should be made in such a way that it can be adjusted in banners, billboards, products, pamphlets and even on cards. You can only make a scalable logo if you have the skills to do so or if you use the best logo maker tool that can help you in this problem. The more versatile the logo would be the more advertising you can do of your brand! Below are a few common examples of logo versatility:
- A logo should be able to imprint on t-shirts, caps, alas, and on fanny packs.
- It should be designed in a way that it can even be placed on pens and keychains.
- It should be scalable for vertical and horizontal banners and boards!
4. A logo should look great in black and white effects
No matter what colour you are using to design your logo you should always make sure that the logo that you have made compliments the users even if you change the colour scheme to black and white for that matter. Some publishers run ads that are colourless, so it is important that your logo is unique and attractive even if it is colourless. Newspapers are the best example where you would always see a logo in black and white colour, so make sure that your logo compliments every medium it is placed on!
5. Make the designs memorable
You cannot change logos every other day or month for that matter. You must see the examples of the brands that have been working with the same logos for hundreds of years. You should make a logo that is memorable and historic. A logo is a permanent thing for your brand, so don’t keep on changing it. A simple change can affect your business and can give you a lot of loss. You can make memorable logos with the help of an online logo maker tool by SmallSeoTools. This logo maker tool is free and is very versatile in its use!
6. Timeless Design
Make a logo that lives for the next generations. Don’t make or design a logo that dies with the generation or only attracts one. The logo maker tools can help you make a timeless design for sure!