Not having a robust presence on this platform means missing out on sales. But you must think beyond a responsive website and invest in a mobile app to keep your brand relevant and competitive. However, you may not have enough funds to launch a fancy app with high-end features. Fortunately, you can build one without breaking the bank, provided you take a frugal approach. Here are a few budget tips for creating a winning mobile app for your brand.
Decide on a Goal
Like any growth initiative, you will probably have an objective in mind before investing in a mobile app. You may want to develop one to promote your startup, launch a new product, expand your customer base, or compete with other brands in the domain. Decide on your goal, identify your target audience, and pinpoint their expectations and pain points. A clear understanding of these factors enables you to fine-tune your development project and achieve more with less.
Embrace the MVP Approach
The MVP approach does the trick when it comes to achieving more with less. A minimum viable product includes only the necessary features and functionalities and cuts out bells and whistles. It enables you to lower your development costs without compromising the objective of your project. While you invest in a basic product, ensure scalability because you will probably want to add more features down the line.
Outsource Development Expertise
This one is a no-brainer because outsourcing tech expertise is far more cost-effective than hiring resources for your in-house team. Luckily, you can find high-value mobile development services from reliable outsourcing partners. You can go the extra mile with savings by collaborating with an offshore team. The LATAM region is one of the leading names for providing top-notch tech talent at a low cost. Find a seasoned partner and share specifications clearly to develop on a budget.
Be Selective About Your Platform
Android and iOS are the most popular mobile app platforms for global users. Your brand may have more users relying on either of these platforms. The best piece of advice for budget app development is to be selective about your platform instead of investing in both or a cross-platform solution. Research your target audience and pick the platform they frequent first. Of course, you can invest in the other version down the line when your target audience grows, and you have more to spend.
Although testing may seem like an additional cost, it should be a part of your app development project. Iterative testing enables you to identify issues in mobile UX during different development stages. Your developer team can address them before moving to the next step, which can save you a fortune in the long run. Moreover, you get a perfect product to launch your brand’s mobile presence.
The budget should not be the reason to stress about your app development project. These simple tips can help you create an ideal solution without worrying about the development cost.