Official news said as one of the most known beverage producer Coca-Cola rolling out a Coke brand Energy Drink with it’s amazing can packaging designs for the first time ever.
On Tuesday, the company announced that Coca-Cola Energy, the first energy drink under the Coca-Cola brand, will come to the US in January 2020. The energy drink will launch with four flavors: Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry, and Coca-Cola Energy Cherry Zero Sugar.
Janki Gambhir, a Coca-Cola brand director, described the launch as the Coca-Cola brand’s “first foray outside of the traditional cola category.
“We always just want to make sure we’re servicing consumers with the experiences and the benefits that they’re looking for from the brand.”
As we looking from the design side of this great drink, the packaging is the precious one and can say only the best sentiments about it. Dark body and colours, white text and original Coca-Cola branding makes this design rich and inspired.
With the tagline “Move with a new energy”, Coca-Cola marketing director Lucie Austin said launching with a street party that connects people through music and dance was a natural fit for Coke Energy.