Creativity can’t be precisely defined as it can range from an aesthetically attractive image to the one that fulfils detailed requirements. In the field of web design and UI, creativity can sometimes mean minimalism and on other occasions, it’s all about fine details. It’s often about functionality and sometimes, it’s beauty that matters.
However, trying to define creativity can mean we’re trying to limit it and that demolishes its essential concept – being creative and innovative. So, it might be best to just keep exploring and when it comes to UX and UI, new trends and novelties are very important.
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Smooth and seamless interface will still be a sought-after design among the hottest trends this year. Features such as extensive landing pages with pictures, punctuated with text and action buttons will offer the users all they’re searching for and at the same time, reduce excessive and unnecessary navigation.
Web design trends are slowly diverging from traditional symmetrical patterns and element placement and moving towards a more asymmetrical screen trend, so it’s more common now to see an unconventional presentation of space, text and visual items that are all strategically placed so they engage the user more than before.
UX and UI
The main goal of creating a good user interface and experience is to produce maximum outcomes and lead the user towards the wanted action with minimal input. Although UI is focused more on the visual representation of various elements, ultimately, it’s essentially about the user experience and whether it triggers their interest enough to take action.
This is exactly what current master’s degree in interaction design at IED Barcelona teaches its students – to seek solutions that will revolutionize tomorrow’s communication and user experience. The teaching programme is motivated by exploration, innovation and experimentation and gives students solid training in critical design and new business models enabling them to cope with whatever challenges the web design world poses for them.
Streamlined Animations and Sound
As much as animations are needed to add a touch of grandeur to the overall design, they’ve mostly given headaches for designers who have always worked on improving the user experience. New trends are showing a move towards more streamlined and minimalistic animations such as sliders, hover states and cinemographs that will add a more energetic vibe to the overall design.
Sound integration will also become more pleasant and subtle hinting to each action performed by the user while on a particular website.
The collaboration of design, development and coding will aid the evolution of web design engineering, which would incorporate design versus code reviews, open source design patterns and coded design elements. This will simplify the design process and make it easier and more convenient for coders and designers to work together and come up with design ideas and features directed at optimizing the user experience.
Card Based Design
Card-based design interface, such as Pinterest, has long been unexploited for mainstream web designing. However, it is anticipated we’ll see more sites like e-commerce sites and retail portals changing to the card-based design interface. Cards have been confirmed as immensely useful as a form of access terminal to a more complex information cluster, resulting in the reduction of additional information on the main page.
Personalized Graphics and Gradient Colours
Generic stock photos are quickly losing their relevance in web design and giving way to more personalized and unique images. As search engines continue to focus their attention to original text and graphic content, the use of high-quality, singular and personalized images will keep evolving as a necessity.
Also, solid colours will become a thing of the past and there will be a rise of more subtle and gradient colour transitions. These are not only pleasant to look at but also add more aesthetic appeal to the overall design.
The real leader in web and UI/UX design is the one who innovates and seeks new trends. By following the ideas listed here, a truly creative designer can begin to set new trends in the upcoming period by elevating their work a notch higher.