Google is changing its branding identity and it’s time to radically change the Google Chrome icon. It now becomes even more in a flat style and unobtrusive gradient style.
The idea itself remains the same, but if you look at the image below you will see how the icon has changed from 2008 to the present day. That move is thought to have been planned a long time ago, but it can already be seen that things are changing to a flat style like the identity of many other companies.
Another observation is the appearance of a gradient insert in the icon. This is almost unnoticeable as the colors have remained almost unchanged, different in the shades and this gives for an icon a new attractive style.
Elvin Hu, an interaction designer at Google, shared the new icon design in a series of tweets. He said, “Some of you might have noticed a new icon in Chrome’s Canary update today. Yes! we’re refreshing Chrome’s brand icons for the first time in 8 years. The new icons will start to appear across your devices soon. […] We simplified the main brand icon by removing the shadows, refining the proportions and brightening the colors, to align with Google’s more modern brand expression.”
The Chrome icon also won’t look exactly the same on each platform. Windows will get a more gradated look to fit in with Microsoft’s new Fluent UI, Chrome OS will get a version with completely solid colors to match the other system icons, and the Mac icon will have a shadow inside the existing white rounded square.
No matter what happens, time goes by and things change. Google seems to be on the right track and changing its identity with thought. So good luck to them.