A study conducted by the researchers at MIT several years ago confirmed that fonts can impact how we feel: A bad font can make us frown unintentionally, while a good font can make us feel satisfied. If fonts can affect our sentiments, then they can absolutely affect the user experience.
Through a set of split-test attempts, we can manage to improve the site’s engagement by 38%. This can be done by nothing but changing the font styling of the site.
There are several things to keep in mind while creating website content, emails for your company, and social media posts regarding formatting and organization. Another thing to take into consideration is that people often overlook the font.
There are a lot of opinions and sentiments that we hold as human beings which are an indispensable part of all our imaginative decisions. That’s why having a close inspection of our feelings can help us to understand some interesting and important choices that tend to be made in our creative work fields.
How do fonts affect the usser experience?
1. Conveys Pofessionalism
Believe it or not, people can judge and determine whether you have a professional business or not based on the fonts that you have applied for website layout and social media content. Preferring fonts for your website that do not ponder your business can be disturbing to your marketing campaigns.
However, if you invest a good amount of time in choosing the appropriate perspective between font style, size, and color you can convey a sense of professionalism that will draw potential consumers. It will not only attract the consumers but also helps to strengthen trust and harmony in the company, mainly if the design is fascinating to the eye.
It is necessary to memorize that typography reveals the content being shared as well as the business, and if you want customers to read the content that is shared, an appealing font style can help attract their eye to the content.
2. Objective Readability
Some fonts are naturally more easygoing to read than others. And the harder our sights and minds have to work to translate a piece of text, the worse we publish feeling afterward.
Serif fonts were initially used by the print press because these fonts are proven to help the eye move from letter to letter faster.
Initially, when computers were used, computer screens had moderate recommendations. Serif fonts were created using vectors, which just didn’t look right with the low pixel-density available back in the day. So, designers by default used the sans serif fonts, which were created as bitmaps.
Screen resolutions have come a long way over the last few years. We’re at a point where pixels are hardly recognizable up close. As such, serif fonts like Georgia are enhancing more and gaining more popularity.
3. Shows Creativity
The benefit of choosing a perfect font style for website layout or social media content is, it showcases your creativity and the creative brand of your business. Make sure to pick a font that represents your company and that the font can be easily readable on all formats such as email options, mobile, and desktop.
Typography is one of the best ways to get your message across and showcase your creativity. Choose a font that can be clearly readable by anyone who visits your site. If your fonts are not easy to read, they can be useless than a tedious font, and customers will no longer be engaged in what you have to offer or say.
4. Complements Design
Apart from having compelling content, making sure it looks organized, managed, neat, and clean. Your font alternative can give off a more continuous and smooth design that makes your content resemble more adapted and correlated to consumers.
For instance, choose a basic font for the majority of your content and create a stylized header that confers the title of the post and website area to stand out to the eye at a glance.
However, you can utilize different font styles, sizes, and colors to create a comprehensive combination to complement your business and brand. Additionally, a fresh design seems more organized to consumers, and a more reliable organization can assemble more clicks on your website links, posts, and more.
In the fastest-growing technological sector, what you say and how you say it should always work together. While designing and authoring new pages, ensure your fonts are both eye-catching and easy to read. This will improve your conversion rate and keep users on your site longer.
When you’re dealing with font styles, sizes, and colors, make sure to create an ordered and styled font for website design, social media content, newsletters, emails, and advertisements. By recognizing the fonts you are applying, you can adequately accommodate your content to attract potential customers and target audiences of all types to your business. Remember that choosing a good font style is an important part that cannot be avoided. These are the minor points that should be kept in mind when creating new content.
If you’re planning to create a comfortable mood for your consumers, you can use lavender blends to create a feeling of peacefulness or calmness. Give a gentle flow of fonts instead of blocky and bold fonts on your content and posts for more creative business options. Do not forget that fonts are a reflection of your business and represent your brand that you want to create the right feelings in your consumers when sending them content.
Try out various fonts and select which is right for your business. If you face any challenges while choosing the fonts, get in touch with a professional who will ensure the font you chose will make users happy, and be good for your company.