Probably, providing regular content is one of the hardest parts of blogging, especially if you choose to run such a blog that requires writing long articles. Unfortunately, a lot of very decent blogs have been closed due to this reason. And yet, some reliable services can take a part of this job from you. For example, you can simply google “write my paper for me on Writingapaper” and get professional help with the content for your blog.
Another important moment is the choice of the platform for publications, it is worth it to choose those that provide the opportunities for further promotion.
Before you start writing a blog, choosing the very first available platform for “I’m blogging now,” create a clear plan.
That is: determine where to conduct your own or corporate blog on the Internet, formulate a goal and theme, and avoid impulsive actions. This article will be a great help for you in this difficult task.
Step 1: Define the Goal
You can’t go anywhere without the goal, because any of the posts directly or indirectly will be aimed at achieving it. When blogging, there can be different goals, and your further promotion strategy is based on them.
1.1 Increase in sales
A blog affects sales both directly and indirectly. Although much depends on how exactly to conduct your design blog and promote it.
For example, in the first case, you talk about a new service more often and more by adding an order button to the post.
In the second case, you share the customer’s success story by telling specific results and gently leading to the purchase.
1.2 Creating a personal brand
A blog helps an expert or company to position itself for a certain category of users.
For example, a woman blogs as a mother and sells products for children. She needs to reveal herself as a person through her content and create an image understandable to the audience.
The same with the design blog. Here you should reveal yourself as a creative person with lots of great ideas but not only. Show yourself as the best business partner as well – responsible, thorough the good time management skills.
1.3 Creating an image
To achieve your goal, don’t limit yourself to blogging. Leave a link to the site wherever possible, and participate in discussions on forums.
Once the blog gains popularity, you will become an opinion leader and be able to promote not only your services but also become an information partner for companies with related products.
1.4 Creating value
It’s difficult to keep up with price competition, which is why many professionals try to create additional value for the customer.
By publishing useful content, the professional stand out from the competition and holds the interest of users.
1.5 Increasing loyalty
Share your personal experience and constantly prove your effectiveness by publishing detailed cases and customer testimonials.
In other words, use all kinds of content that will help build audience loyalty.
Step 2: Identify Your Target Audience
If you misidentify your target audience, even an interesting, colorful blog will not be popular with readers.
Think about who you are writing for? How to blog for different segments? And how to conduct a corporate blog for partners?
But not in the categories: women from 25 to 40 with children. Write the portrait in detail.
Imagine how your reader’s day goes. What problems does that person face? What are they afraid of? What goals do they set for themselves?
Step 3: Choose a Platform
Decide where it is more convenient for you to blog: on a free platform or create a site on your domain and hosting.
In addition, you can blog on social networks: YouTube, Instagram, and Facebook will do.
To choose where to blog on the Internet, determine the format of the blog, as well as think about where your target audience is present.
This site is designed to host video content and is not only a video hosting site but also a search engine.
The main tasks of YouTube are product demonstration, promotion of the personal brand through expert video content, and advertising.
The platform allows you to collect detailed statistics about the users’ behavior and interests and can adapt videos for the target audience based on this data. Use YouTube analytics to collect statistical information.
Instagram is a visual social network. On this platform, you can show your cases and examples of your work. Very good for the blog of a web designer who does not want to write long articles.
There are many popular bloggers on this site who have a loyal audience.
By building the right relationship with them, you can quickly promote your profile and get active, interested subscribers.
The most popular social network in the world, where you can successfully blog.
A distinctive feature of Facebook is its audience, as this resource is preferred by businessmen. Therefore, if you work in the B2B sector, this platform is undoubtedly your option.
Facebook allows you to create a personal page and a group. By the way, Facebook is good because it gives a huge range of possibilities in terms of analytics.
3.4 Own website
The availability of a website will make the project more significant in the eyes of users.
Blog on your own domain and hosting has several advantages: independence from the policy of a particular platform, the ability to connect plug-ins, and create a unique design.
For implementation, install the engine for the blog, we strongly recommend WordPress, because this system is geared to the tasks of beginner bloggers.
In addition, you will be able to connect analytical tools and measure the effectiveness of the resource.
3.5 Blogging on specialized platform
If you decide to blog on a free site, consider Blogger, Live journal.
The platforms have existed for a long time: they have an established audience. But these platforms have less functionality compared to your website and lower virality than social networks.
These options will suit both beginners, for testing a niche and honing their writing skills, and experienced professionals whose work involves the creation of detailed textual materials.
Step 4: Write Tasks
Tasks are specific steps to achieve a goal. So make a plan for the development of the blog, focusing on the goals. Think about which particular areas you want to pay attention to.
Pay special attention to the fact that the content should be varied. Even if your task is to sell, you can’t post only content with an “order-order” message, or users will simply run away from you. It is necessary to build a strategy so that thanks to customer reviews and informative content, the user will have a desire to order your services.
Step 5: Choose Types of Content
Let’s not divide the content into entertaining, informational, and selling. You already know about it. In this paragraph, we’ll take a look at the types of content you should have on your blog, regardless of the topic.
- Case article. Write case articles based on real stories and customer testimonials. Talk about the problem the client faced at the beginning, and how they solved it with your help;
- Customer testimonials. The emphasis is on user-generated content. Have the customer talk about their own experiences with your product or service in the format of a video testimonial or in-depth piece;
- Answers to questions. Users search for answers in search engines with the question words “how,” “why,” “why,” “how much,” and “what.” Use them in the title of the article;
- Lists. Users love list content. Use everyone’s favorite “Ten reasons…”, and “Five ways…”. This approach may seem hackneyed, but it works;
- Tips and tricks. Recommend free tools to users, like mobile time-management apps. Or share a selection of your favorite places that inspire you and let you relax;
- Lifehacks. Share with your users the tips that relate to your product or a related topic in one way or another. We assure you, users love it;
- Behind-the-scenes content. Show a day in the life of your company or just your day if you are a freelancer, the working process, or a recording of a training program.
- Statistics. Publish a post with graphs and charts, telling how your business has grown over the years. Or share customer results, with an emphasis on numbers;
- Situational posts. Play around with a relevant newsworthy topic: Tell your blog readers about events through the lens of your brand. Use a little-known holiday as the basis for a situational post.
By the way, you can also use some of these materials to promote your resource, i.e. publish them as guest posts from other bloggers.
Step 6: Packaging the Site
Packaging is a set of tools that communicates the mission and objectives of your project to the client.
General rules (for social networks and websites):
- A meaningful layer. Think about what elements will be present on your blog: detailed information about the service, about you as a specialist, and about you as the business owner or your project team. Post social proof of your performance: customer testimonials, thank-you notes, expert opinions;
- Marketing tools. Determine which tools you will use to show the customer the value of your design: unique trade offers, newsletter subscriptions, discount offers, and bonuses from partners. These elements work to increase sales and help build trust with your audience;
- Visualization. Create a memorable design: Determine which visual images will best reflect the main ideas of your blog. Complement your articles with quality images and videos. Use chips that will make your blog memorable: a signature gesture, a phrase, a logo.
Rules for the site:
- Visual site hierarchy. Think about design and usability. Organize the content in such a way that the user understands what product the resource is about and what its usefulness is. Make the navigation simple: so the user will quickly find the information he needs;
- Technical part. Think through the structure of the site or blog as a whole, and create a mobile version. Now it is a very important criterion because almost half of the traffic comes from mobile devices. Make sure that all the elements work correctly.
- Naturally, there are more rules, but I have highlighted the basic ones. So after the blog is created (or if you already have one), I advise you to read the rules once again and check their implementation.
Does it Make Sense for an Aspiring Designer to Blog?
Yes, there is a point. Blogging helps:
- Analyze your experiences. When you write, you think. Even the very fact that you are going to write something forces you to reflect on personal experience and learn a lesson from it. Professional development is built on such lessons.
- Gain credibility in the community. Authority helps you attract interesting projects, allows you to create your own products for a loyal audience, and find like-minded people who will help you with advice and give you the motivation to keep working.
What to write about? A beginner won’t be able to teach design – there’s not enough experience, so they should talk about their development. Options: share what you’ve learned, publish your work and give examples of problems you’ve solved.
Where to write? A beginner should not publish on specialized sites, because the level of materials on them should be higher. It is better to use social networks because it is your personal platform – write what you want.
When blogging, avoid making gross mistakes, as they can ruin your efforts. And below you will see a list of the most common and significant mistakes:
- Infrequent posting. It is important to write regularly: if you stop publishing, you will lose the trust of users and search engines. If you need help with your posts you can check some paper writing service reddit reviews to find who you can delegate at least your editing;
- Technical problems. Check the sections of the site, make sure the text and pictures are displayed correctly and pages load quickly;
- Ignoring comments. Respond to comments: readers’ feedback will help find new topics for articles;
- “Over-optimized” text. Use keywords, but remember that you are writing for people, not for search engine robots;
Gradually you will understand how to promote a blog, as well as how to make it interesting, but it takes experience and time.
And remember to analyze your actions, collect feedback from readers, work on your strategy and avoid common mistakes.
We hope that after reading this article you have figured out how to start your design blog. We just want to warn you that you should not expect blogging to have an immediate effect.
Actions will have a cumulative effect. But with the help of the blog, you will get not a one-time, but a permanent result: the growth of traffic, recognition, and increasing audience loyalty.