That’s not a joke, but sure event as the hip hop legend Nas in partnership with Pantone created a new colour the same like his new album – “ultra black”
Pantone well known for producing a new colours around cultural events – it even releases a colour of the year.
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@Nas and the Pantone Color Institute announce “Ultra Black By Nas,” a color inspired by Nas himself and a play on his new single, “Ultra Black.” “Ultra Black” is an anthemic, uplifting reminder of the unignorable contributions made by the Black community, a statement to being unapologetically Pro-Black, and thus pro-humanity. Just as black absorbs all light, Ultra Black represents the unification of all people, spotlighting Black joy and the promising future ahead.
According to a press release, while black is often associated with “feelings of darkness”, ultra black is an electrifying, unifying force representing the colour’s “richness, complexity, and profound beauty”. Created in support of African-American communities, ultra black is “unapologetically pro-black, and thus pro-humanity”.
“In our highly visual world, colour is one of the most powerful communication tools we can use to draw immediate attention and get our voices heard,” said Laurie Pressman, vice-president Pantone colour Institute.
“Supporting ‘ultra black’ with this new ULTRA BLACK colour helps Nas share his message in a visually impactful way, one that will further ensure the global reach of his inspiring and uplifting message.”
We hope that this rich of allusion colour will be used as symbol of the hope and bearing to the race communities of the world.