Few of us have the patience for low-quality websites these days. User experience can make or break your website. Since online traffic plays a major role in the success of your business, you can’t overlook the importance of web design.
So, what can you do to grow your online presence? You’ve probably heard about SEO (or search engine optimization). There’s a lot that goes into creating an SEO strategy, but one of the most important aspects is web design.
If you’re struggling to rank higher in search results, it might be time to re-evaluate the design of your website. Web design and SEO go hand-in-hand. Here’s why:
Why You Need Professional Web Design
For your SEO strategy to be successful, you need to do more than rank higher in Google—you need to convert the customers who land on your website, as well.
With SEO, you aren’t just generating random traffic; you’re also attracting visitors who are looking for your products and services. By adding the right keywords on your website, you can rank for highly searched terms in your industry.
One of the goals of SEO is to drive more traffic to your website. But once visitors get there, they won’t stay long if the website has a confusing layout, slow loading times, or an overall poor design. You want to boost your site traffic and keep people on your page; that’s the key to increasing your conversions.
How Web Design Affects SEO
Is your website outdated? Without a well-designed website, your whole SEO strategy will be in jeopardy. Here’s why:
1. Page Speed
Page speed is both a ranking signal and a part of the user experience. Google won’t rank your site as highly if it’s slow to load. On top of that, users will click away pretty quickly if your home page takes more than 3 seconds to load.
A poorly optimized design is one of the main reasons why websites are slow to load. It could be due to image sizes or other technical issues.
Technical SEO focuses on optimizing websites. This process helps sites load faster and improves the overall user experience.
The owner of www.printprowinnipeg.com writes, “Page speed is a vital component of SEO. By improving the loading times of your website, you can dramatically increase your sales and overall traffic.”
2. Mobile-Friendly Websites
Think of how often you use your computer to look something up. Now think about how often you use your phone to do the same thing. Which do you use more frequently? Chances are, your cell phone is the first thing you reach for when you have a question.
You can’t underestimate the importance of a mobile-friendly website. Considering how much traffic comes from phones, you’re missing out on nearly half of your customer base without a mobile-friendly site. Make sure that your website is designed to run smoothly and quickly on smartphones.
What’s more frustrating than finding the website you need, but being unable to locate their pricing plans or contact page? You’ve got your wallet in hand and you’re ready to make a purchase—but you just can’t find the right page on their website.
A confusing layout can cost you sales. If customers can’t find what they’re looking for on your site, they’ll click back to Google and look at your competitors. This gives you a higher bounce rate and can hurt your rankings.
Once again, it all comes back to web design. Rearranging your drop-down menus can put the most important information in a clearly visible spot. You can also change the colors of different sections to highlight what customers are looking for.
SEO can be a contentious topic; it seems like everyone has their own ideas about what helps a site rank higher in Google. But here’s one thing that everyone can agree on: web design plays an important role. Once you revamp the design of your website, you may notice an increase in your search results rankings.